Resources / Partnerships
3 tracks, because you do not all want the same thing.
DSOs and multi-location groups
Groups running several practices under shared marketing and reporting.
The attribution problem gets harder with every location, because each one tends to arrive with its own vendors, its own phone setup and its own idea of where patients come from. The work here is a common chain across locations that survives the differences between them.
What the partnership brings
- A view across locations rather than one report per practice
- Source held consistently, so the comparison between locations means something
- One economic frame the group can plan against
Dental marketing agencies
Agencies who want to show what their work produced, not what it reached.
What we are against is fragmented patient acquisition with no economic accountability. That is not the same as being against a practice's current agency. An agency that is genuinely producing value benefits from the chain that proves it, and the ones that are not were going to be found out anyway.
What the partnership brings
- Attribution past the lead, into treatment and collected revenue
- A reason for the practice to keep you rather than re-pitch every year
- Referral terms, discussed directly rather than published as a tier chart
Technology and practice systems
PMS, imaging, phone, payments and patient communication platforms.
The attribution chain is only as good as the stages it can actually read. Integrations that let source information survive from inquiry through to collected revenue are the highest value thing a technology partner can bring to this.
What the partnership brings
- A stage of the journey we cannot currently see
- A practice base that has the same attribution problem
- A technical contact, because this conversation gets specific quickly
How this works
No tier chart, no bronze, silver, gold.
Partnership terms are worked out in a conversation, because the three tracks above are worth different things and publishing one commission table for all of them would be dishonest to at least two. Email a real person and we will tell you quickly whether there is anything here.
Want to look at where your patient acquisition dollars are going today?
If there is an opportunity worth testing, we will find it in that conversation. If there is not, that is a useful answer too.