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The parts of patient acquisition nobody puts in the report.
No statistics you cannot check, no case studies we cannot point at. Arguments you can disagree with, which is the only kind worth publishing.
6 min read
The five places a patient inquiry goes missing
None of them show up on a marketing report, because by the report's own measure the lead arrived and the job was finished.
Read the article →5 min read
Price shoppers are not the problem you think they are
Cost is already part of how patients decide. The only question is whether the practice is in that conversation or absent from it.
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Want to look at where your patient acquisition dollars are going today?
If there is an opportunity worth testing, we will find it in that conversation. If there is not, that is a useful answer too.