Resources / Blog
The parts of patient acquisition nobody puts in the report.
6 min read
What is Treatment Revenue Performance for a dental practice?
A way of judging patient acquisition by the treatment it produces rather than the activity it generates.
Read the article →5 min read
Why dental marketing metrics stop too early
Nobody designed reporting to end at the booked appointment. It ends there because that is where the marketing contract ends.
Read the article →5 min read
Why a lead or an appointment is not the same as treatment revenue
Three things stand between a booked appointment and money in the practice, and each one loses patients.
Read the article →6 min read
The five places a patient inquiry goes missing
None of them show up on a marketing report, because by the report's own measure the lead arrived and the job was finished.
Read the article →5 min read
Price shoppers are not the problem you think they are
Cost is already part of how patients decide. The only question is whether the practice is in that conversation or absent from it.
Read the article →
Want to look at where your patient acquisition dollars are going today?
If there is an opportunity worth testing, we will find it in that conversation. If there is not, that is a useful answer too.